Why following up is critical in today’s world
Although we agree that small companies can be inbound marketing superstars, we also hear that it’s not easy to reach consumers when rivals have larger budgets and a larger team. Working smarter, not harder, is exemplified here. It takes time to follow up with current clients effectively, but it creates deeper relationships, which leads to more sales. However, remaining competitive against larger competitors with more capital necessitates some ingenuity. Thankfully, you’ve arrived at the correct (web) address. Let’s start with the importance of maintaining a clear level of contact.
In sales, there’s a phrase that goes, “The fortune is in the follow-up.” This is common knowledge because it is right. Being consistent with follow-ups has gotten me some big columns in media outlets and lucrative business opportunities, in my own experience.
People are preoccupied.
If you’re worried about coming across as spammy or pushy in your follow-ups, I’m about to explain why that reasoning is faulty. Do you realize how many items in people’s inboxes are competing for their attention? Quite a bit. Your email has a good chance of being lost or forgotten in a blizzard of other messages.
Furthermore, life occurs, and people are busy. Not everybody is as proficient with email as you are. Not only that but what if they were on the road or became ill? These factors could cause someone to ignore your message, which is why follow-ups are so crucial.
People need to hear from you seven times on average.
Another explanation for the importance of follow-ups is that customers would like to hear from you an aggregate of seven times before deciding to buy from you.
Consistent communication is needed for inbound marketing.
Good outcomes don’t happen after just one customer encounter. Company expansion and increased purchases necessitate a sustained effort over time, which can be accomplished in two ways. To begin, use your “managed” spaces, such as email. Daily email newsletters that add value to your customers will keep you top of mind.
Second, social media allows for consistent contact. Although not all of your customers will follow you, it is still a viable way to keep your customers updated about you in between transactions. Post three to five times a week with a mix of images related to your business, product, or service, and don’t forget to reply to comments! Use these posts to push traffic to your website so that you can continue to educate them and show your gratitude. Remembering your ABAs is one way to use this reliable contact.
Inbound Marketing Edition: Always Be Appreciative
You wouldn’t be here if it weren’t for your clients. It’s time to express your gratitude. People are more likely to participate when they feel respected. Customers who are engaged are more likely to make purchases.
Consider sending a thank-you email for every order and hosting customer appreciation days with exclusive deals. Customers will go to your rival if they detect insincerity. You’ll have to fill the holes with new customers if those customers leave. And that can be costly since reselling to an existing client is less expensive than bringing in a new one. This is why all businesses need to follow up.
A deal isn’t complete until it’s followed upon.
So, if keeping current customers saves you time and money, how do you go about doing it? There are three possibilities.
The first method is to contact consumers directly to check-in and see how they’re doing. This applies to both service and product-based businesses. Often follow up by asking if they were happy, what you might have done differently, and thanking them for choosing you.
You can make this a productive process even if you’re a small company. Set aside 15 minutes per day for yourself or a member of your team to call customers. If they don’t respond, send a short email inquiring about their well-being and thanking them.
The second approach involves sending automatic emails to customers depending on how long it has been since purchasing. This saves you time while also giving your work a personal touch. Thank them for their help and inquire about their happiness with the product or service. Then, in the end, have a call-to-action for similar goods or services.
Cross-selling your goods, though tiny, will help expose your consumers to new products they may not have found otherwise. The third method takes the most time, but it has the greatest effect. Since handwritten notes are becoming increasingly rare, they are an easy way to thank your customers and stay top of mind. You’ll stand out from the crowd.
Following up entails more than just sending a few emails and hoping that the clients can remember you when it’s time to reorder. Efficient, thoughtful follow-ups not only keep you top of mind with your clients, but they also help you better understand their needs, desires, and wishes about your product or service.
Get in touch
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